By Kyle Boris
Britney Spears has 50 million followers on Twitter. Lady Gaga has 65 million followers of her own. Katy Perry has an astounding 95 million people following her. That’s all fine and dandy, but I’m not following any of them. I reserve my follows for accounts that push the envelope and deliver A+ quality tweets. These kind of accounts don’t come around often, but when they do, boy does it make for some good entertainment. My most recent follow has taken all of this to next level and may be changing the game when it comes to businesses and their social media accounts. If you don’t already, join me and follow the new queen of Twitter, Wendy’s.
Yep! The popular fast-food restaurant known for its burgers and its 4 for $4 deal has taken Twitter by storm thanks in part to some hilarious comebacks and responses by the people behind their social media department. The company has been on Twitter since July of 2009, but no one really cared until about a week ago when the mayhem began. Their follower count is growing with celebrities such as Chrissy Teigen, Ric Flair, Lil Dicky and UFC HeavyWeight Champion Stipe Miocic already on the bandwagon and joining the 1.2 million followers.
The Wendy’s account has become a must follow because of their many different styles of comebacks. Some of their best responses are at the expense of their competitors Burger King and McDonald’s.
When they’re not taking shots at other restaurants, they point their attention to the average Twitter user.
They really have mastered the art of roasting, but one of the aspects that I think most followers respect is their knowledge of all things sports and pop culture. When it comes to sports, Wendy’s proves their fluent in basketball and WWE among others.
Wendy’s is apparently up to date on all their pop culture references as well.
Being able to find the perfect GIF for any given situation is crucial to taking the next step in social media dominance and Wendy’s is definitely heading toward mastering the art with their tweets.
— Wendy’s (@Wendys) January 12, 2017
— Wendy’s (@Wendys) January 11, 2017
— Wendy’s (@Wendys) January 10, 2017
— Wendy’s (@Wendys) January 5, 2017
Us followers can only hope that Wendy’s continues this trend of leading us into the deepest depths of Tweeting whether it be through their awesome Twitter beefs or cheesy comebacks. Be sure to follow their account @Wendys and if you’re feeling brave send them a tweet, too!
Kyle Boris is the Co-Founder of YourSitch.com